6 Reasons Why A Website Is Crucial For Your Business
While it’s true that you can grow your audience and generate sales online for free (e.g. social media), having a website is still important for any business. When you invest in building a website, you will see an exponential rise in both your customer base and your profits. It doesn’t matter whether your business is newly-born or has been around for decades. Even if you’re doing well, a website will serve as the backbone of all your digital marketing efforts – essential in today’s world of online businesses.
So, why do you need a website?
Reasons Why You Need A Website For Your Business
Businesses are changing
According to a 2017 report by the Ministry of Business, Innovation, and Employment (MBIE), 96% of small businesses in New Zealand use the internet. Furthermore, 69% of small businesses have a website.
These stats show that more and more businesses are turning to the internet to sell products and services. In some cases, businesses operate 100% online without a physical store. This shift is primarily due to the increasing reliance that people have on the internet when it comes to searching for solutions and answers. Search engines like Google are the go-to whenever a person needs information about various goods. As such, an online presence is a must for a business that wants maximum visibility. If people can’t find you on Google, you’re likely to lose money eventually.
Your website is like your business address in the online world. Letting customers find you on Google is fundamental for your customers to know you, and therefore, buy from you.
Websites establish business credibility
Before making purchases, many people take some time to research if the entity they’re going to buy from is a credible source. In fact, 81% of people do an online search for a business before making the decision to buy. Furthermore, 56% of people say they don’t trust a business that doesn’t have a website.
Thus, a website establishes the legitimacy of your brand. It’s a strong way to assert your presence and show that you mean business. Remember that web design has a lot to do with this, as people will make judgments based on what they see on your site. Does it look professional? Does it seem trustworthy enough? What message are you sending across through your design?
A well-designed business website makes you credible, making it easier to persuade customers to buy. Invest in web design to make sure that your site ticks all the boxes necessary for success. Learn how to balance it with your SEO campaigns as well. For further tips, proceed here: https://sortedhost.co.nz/blog/seo-and-web-design.
Wider market and competitive advantage
Because selling has become easier in this digital era, more and more businesses are popping up each year. In 2018, New Zealand had over 534,000 enterprises, a 0.8% increase from 2017. In Auckland alone, there are 196,010 business locations. As such, it’s becoming harder to compete with other brands in an oversaturated market.
If you have brick-and-mortar store, you can only cater to customers from a certain area at specific times. A website doesn’t have the same limitation. Anyone in the world, at any time, can access your website as long as they have an internet connection. You can attract new customers from around the globe everyday, increasing your audience a hundredfold. With a website, you have the power to reach more potential customers than you ever will with a physical store alone.
Your website can serve as a platform for you to sell your products and services. With just a few clicks, customers can directly make the purchase right then and there. You don’t have to wait until your products are distributed to retail stores, you can sell your goods as soon as they’re available.
Additionally, a great thing that websites can do for your business is to always keep it open. While a physical store has specific operating hours, a website is operational 24/7. You don’t have to worry about opening times, closing times, or even time zones. With convenience on both ends of the seller and buyer, it’s no surprise that e-commerce websites have seen a meteoric rise and gave way to the emergence of online shopping.
Even if you don’t sell products that are for delivery and shipping, a website will still boost your sales since you’re building and gaining people’s brand awareness and brand trust. More sale-boosting marketing tips on this page: https://sortedhost.co.nz/blog/digital-marketing-tips.
Saves you money
If you think a professional website it too expensive, know that the initial costs are worth it. Rather than using traditional advertising methods such as radio ads, billboards, and television commercials, investing in a website is more cost-effective considering the benefits it entails. Websites are an all-in-one solution where you can do almost anything – promote your products, make sales, connect with customers, tell your brand story, share what you offer on social media, and give customers a great experience. After all, many people spend time online and that’s not about to change soon. Hiring a professional web designer to build your site is the logical move now, as websites always implement timely and targeted strategies.
Websites keep the audience informed
Through your website, you are able to communicate ideas, events, and anything new that’s happening in your business. Website content can be easily edited, updated, and shared across multiple platforms. You can keep your customers updated about new product releases, new services, upcoming events, ongoing sales, and more. If you’re a service provider, you can use your website to upload a gallery of your works and some of the brands you’ve collaborated with.
Additionally, your website is where people expect to find everything about your company, too. Include your story, purpose, or brand commitment to give your audience a more in-depth understanding of what your business stands for.
Yes, your business needs a website. It represents your brand personality and helps shape people’s perceptions about you. Remember to keep web design in mind, as giving your customers a smooth experience is the first step to have them buy from you. Having a well-designed and functional website will help increase customer reach, boost sales, and amplify brand awareness on a global scale.